Cannabis marketing & CBD cosmetics

As the public perception of CBD continues to evolve, consumers will look forward to CBD beauty products to weave into their personal care routine. However, CBD is still technically an illegal ingredient to include in products. What’s a marketer to do?

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Education & cannabis marketing

A major theme within cannabis legalization is education of consumers. Licensed producers and retailers are looking to guide consumers unfamiliar with cannabis with educational material rather than promotional.

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Cannabis marketing & the evolving business ecosystem

While the licensed cannabis producers (LPs) seem to attract most of the attention from investors and consumers, don’t overlook the significant business opportunities within the growing and evolving ancillary businesses that service and supply the cannabis ecosystem.

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Marketing cannabis as a lifestyle brand

Is it a product or a distinctive lifestyle? I dive into how cannabis companies today need to be extra creative when it comes to marketing their brand and messaging, ultimately changing the perception of the stigmatized industry.

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Opportunities & Challenges for Marketers in the Commerce of Cannabis


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