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This podcast with Kelsey Parker digs into the lessons I learned during the early days of cannabis marketing and the importance of budtenders. Give it a listen!

Educate yourself about the science of cannabis. Tell personal stories. Be transparent and honest. By removing the stigma, cannabis can help improve the lives of many more people.

This interview with the ADCANN team talks about the challenges , restrictions, and effective marketing techniques that I’ve observed in the cannabis industry today. Give it a read!

This podcast with Bruce Eckfeldt digs into my thoughts about the Canadian cannabis landscape, among other things. Give it a listen!

Article first appeared in Muse by Clio. With many of us working from home, we have some extra time on our hands. Maybe cannabis can be used to improve the quality of your new WFH life.

Over six months into Cannabis 2.0, we are finally seeing some interesting products that are not offered by the illegal black market – but the legal cannabis industry can’t really tell you about them.

During this unprecedented crisis, the industry needs to continue to responsibly promote the health benefits of safe and sensible use of cannabis, but also have an eye on consumer behaviour

Investing in in-store marketing is a cost-effective way to communicate the brand story throughout the lower part of the path to purchase.

If you thought 2019 was disruptive, hang on to your hat as 2020 looks even more turbulent.

Despite federal government promises to the contrary, the black market continues to supply weed to most Canadians, including our youth.

You can call it Drake turning his love of weed into a business, but he may have just viewed the industry as another channel for his marketing. Why are influencers so important to cannabis marketing?

Technology has disrupted many industries, so it makes sense that cannabis would join the list. Competition with the black market and the relatively low number of bricks-and-mortar cannabis retail stores in many markets should open the door to home delivery.

Legal cannabis faces an uphill battle against a very strong competitor – the black market. Tough to beat, made even tougher in jurisdictions where regulations prohibit the most effective forms of marketing.

My career in marketing spans over 30 years, 16+ with my own agency. I’ve worked in categories from beer to banks, tea to tourism, and fast

The purported health benefits of cannabis has created a competitor to the Rx and OTC products offered by Big Pharma, a significant opportunity (and challenge) for marketers.

We’ve all heard that a significant percentage of purchase decisions are made in-store. I suspect it’s a really high number in cannabis selling stores, so give your budtenders a unique story to sell.

A major theme within cannabis legalization is education of consumers. Licensed producers and retailers are looking to guide consumers unfamiliar with cannabis with educational material rather than promotional.

Here is the most up to date listing, by state, as of September 2019. We will update this chart whenever further changes take place.

Ancillary opportunities are emerging in the Cannabis supply chain, this one powered by the demand for Edibles and Oils.

A quick look at Germany suggests it will be a key export market for Canadian manufacturers and producers from other countries – and could be a model followed by other European countries.

Synthetic CBD is poised to impact the medical marijuana business and create another opportunity for cannabis marketers.

These surveys provide a gateway into knowledge about an emerging and untapped industry.

The Marijuana Justice Act: One of many potential regulatory changes that the industry, investors and marketers need to watch with the U.S. 2020 election looming.

Add “Chief Brand Strategist” to Shawn “Jay-Z” Carter’s bio as he joins up with Caliva, a leading California-based cannabis consumer products company.

Are THC and/or CBD-infused beverages the cannabis products that will really challenge the alcohol industry? Well, they’re beverages too.

It’s my belief that the FDA will turn a blind eye to CBD-based products, especially at the national retailers as long as the manufacturers do not make unsubstantiated therapeutic claims.