Fifty-something founding partner of several independent Toronto marketing and advertising agencies. I work with licensed producers in both the U.S. and Canada, and have years of experience working in other regulated industries such as beverage alcohol and health & wellness.
Is it a product or a distinctive lifestyle? I dive into how cannabis companies today need to be extra creative when it comes to marketing their brand and messaging, ultimately changing the perception of the stigmatized industry.
Opportunities & Challenges for Marketers in the Commerce of Cannabis