Resiliency & the Canadian Cannabis Industry
The plant itself is pretty tough – it’s called “weed” for a reason. But what about the industry itself?
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The plant itself is pretty tough – it’s called “weed” for a reason. But what about the industry itself?
A marketer’s lens on the customers that are buying from a retail cannabis shop.
The beverage industry shows great promise, but will people use cannabis beverages like they use alcohol? This marks an opportunity for cannabis marketers.
As the public perception of CBD continues to evolve, consumers will look forward to CBD beauty products to weave into their personal care routine. However, CBD is still technically an illegal ingredient to include in products. What’s a marketer to do?