Resiliency & the Canadian Cannabis Industry
The plant itself is pretty tough – it’s called “weed” for a reason. But what about the industry itself?
Lifestyle
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Marketing and the people in the lineup at my local cannabis dispensary
A marketer’s lens on the customers that are buying from a retail cannabis shop.
Going out for a few cannabis beverages – can marketing help make it a ritual?
The beverage industry shows great promise, but will people use cannabis beverages like they use alcohol? This marks an opportunity for cannabis marketers.
Cannabis marketing & CBD cosmetics
As the public perception of CBD continues to evolve, consumers will look forward to CBD beauty products to weave into their personal care routine. However, CBD is still technically an illegal ingredient to include in products. What’s a marketer to do?