Cannabis legalization isn’t working in Canada – government ignored the basics of marketing
Despite federal government promises to the contrary, the black market continues to supply weed to most Canadians, including our youth.
Using Drake’s Influence in Cannabis Marketing
You can call it Drake turning his love of weed into a business, but he may have just viewed the industry as another channel for his marketing. Why are influencers so important to cannabis marketing?
Making Cannabis More Convenient – Marketing Home Delivery
Technology has disrupted many industries, so it makes sense that cannabis would join the list. Competition with the black market and the relatively low number of bricks-and-mortar cannabis retail stores in many markets should open the door to home delivery.
Restrictions on the marketing of legal cannabis help the black market pot dealer
Legal cannabis faces an uphill battle against a very strong competitor – the black market. Tough to beat, made even tougher in jurisdictions where regulations prohibit the most effective forms of marketing.
Why I’ve started a blog about opportunities & challenges in the marketing of cannabis
My career in marketing spans over 30 years, 16+ with my own agency. I’ve worked in categories from beer to banks, tea to tourism, and fast …
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Legal cannabis – a threat to big pharma & a marketing opportunity?
The purported health benefits of cannabis has created a competitor to the Rx and OTC products offered by Big Pharma, a significant opportunity (and challenge) for marketers.
Marketing and the people in the lineup at my local cannabis dispensary
A marketer’s lens on the customers that are buying from a retail cannabis shop.
Going out for a few cannabis beverages – can marketing help make it a ritual?
The beverage industry shows great promise, but will people use cannabis beverages like they use alcohol? This marks an opportunity for cannabis marketers.
Cannabis education plays a vital role in marketing to budtenders
We’ve all heard that a significant percentage of purchase decisions are made in-store. I suspect it’s a really high number in cannabis selling stores, so give your budtenders a unique story to sell.
Cannabis marketing & CBD cosmetics
As the public perception of CBD continues to evolve, consumers will look forward to CBD beauty products to weave into their personal care routine. However, CBD is still technically an illegal ingredient to include in products. What’s a marketer to do?