The legal business opportunities related to medical and recreational cannabis are mind-boggling, complicated even more by multiple levels of government in every country attempting to control and also benefit from this new cash crop.
This blog aims to help marketers and business leaders navigate and succeed in this new and ever evolving industry.
A major theme within cannabis legalization is education of consumers. Licensed producers and retailers are looking to guide consumers unfamiliar with cannabis with educational material rather than promotional.
While the licensed cannabis producers (LPs) seem to attract most of the attention from investors and consumers, don’t overlook the significant business opportunities within the growing and evolving ancillary businesses that service and supply the cannabis ecosystem.
Opportunities & Challenges for Marketers in the Commerce of Cannabis