This podcast with Kelsey Parker digs into the lessons I learned during the early days of cannabis marketing and the importance of budtenders. Give it a listen!

Educate yourself about the science of cannabis. Tell personal stories. Be transparent and honest. By removing the stigma, cannabis can help improve the lives of many more people.

This interview with the ADCANN team talks about the challenges , restrictions, and effective marketing techniques that I’ve observed in the cannabis industry today. Give it a read!

This podcast with Bruce Eckfeldt digs into my thoughts about the Canadian cannabis landscape, among other things. Give it a listen!

Article first appeared in Muse by Clio. With many of us working from home, we have some extra time on our hands. Maybe cannabis can be used to improve the quality of your new WFH life.

Over six months into Cannabis 2.0, we are finally seeing some interesting products that are not offered by the illegal black market – but the legal cannabis industry can’t really tell you about them.

During this unprecedented crisis, the industry needs to continue to responsibly promote the health benefits of safe and sensible use of cannabis, but also have an eye on consumer behaviour

Investing in in-store marketing is a cost-effective way to communicate the brand story throughout the lower part of the path to purchase.

If you thought 2019 was disruptive, hang on to your hat as 2020 looks even more turbulent.