The legal business opportunities related to medical and recreational cannabis are mind-boggling, complicated even more by multiple levels of government in every country attempting to control and also benefit from this new cash crop.
This blog aims to help marketers and business leaders navigate and succeed in this new and ever evolving industry.
Is it a product or a distinctive lifestyle? I dive into how cannabis companies today need to be extra creative when it comes to marketing their brand and messaging, ultimately changing the perception of the stigmatized industry.
Opportunities & Challenges for Marketers in the Commerce of Cannabis